Stretch marks...seriously?!

Ok, so last night when I was going through my nightly regime of plastering my belly with Burt's Bees Belly Butter I noticed some indentations in my belly, like I laid in one position for too long...but I don't lay on my belly. After some further investigation I realized the are stretch marks! OMG, I'm freaking out right now! I do have stretch marks from when I was younger and I grew really fast but those are white, easy to tan and easy to cover up with a 2 piece swimsuit. These new ones are right on my belly, red, and will be impossible to cover! Geez, the perils of being pregnant huh? It all is worth it for the end result but still, it SUCKS!